https://mowynne.com Mo Wynne / Copywriter Wed, 08 Nov 2023 23:33:39 +0000 https://mowynne.com en https://mowynne.com/Home Wed, 18 Jan 2023 16:23:14 +0000 Mo Wynne / Copywriter https://mowynne.com/Home <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/97e6a2da1e32bb19117ce3c258e61860e45bc18b743f5a9a2eb3b6a606164aff/3003a_Google_HDYP_GIF-3.gif" data-mid="165424360" border="0" alt="Google Search / Feature Launch" data-caption="Google Search / Feature Launch" src="https://freight.cargo.site/w/640/i/97e6a2da1e32bb19117ce3c258e61860e45bc18b743f5a9a2eb3b6a606164aff/3003a_Google_HDYP_GIF-3.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b589132531038dd10749c03a8dfe77445f64295cd5552515c4b3b468fb514484/MissionCritical.png" data-mid="196831776" border="0" alt="Kalderos / Annual Report" data-caption="Kalderos / Annual Report" src="https://freight.cargo.site/w/1000/i/b589132531038dd10749c03a8dfe77445f64295cd5552515c4b3b468fb514484/MissionCritical.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52a4c51e3a387980d3fc877c269e09d0d8078e0e8d50e5feb33e9d2619122bbd/StrategicApproach.png" data-mid="196831881" border="0" alt="Kalderos / Product Launch" data-caption="Kalderos / Product Launch" src="https://freight.cargo.site/w/1000/i/52a4c51e3a387980d3fc877c269e09d0d8078e0e8d50e5feb33e9d2619122bbd/StrategicApproach.png" /> <img width="2936" height="1642" width_o="2936" height_o="1642" data-src="https://freight.cargo.site/t/original/i/5d78bdcc2cb7547f4ba4406806a2e50dac745c00bd4aac02134569d3b94be9f6/Screen-Shot-2023-01-18-at-6.04.51-PM.png" data-mid="165230779" border="0" alt="Android / Vision Video Series 🔒" data-caption="Android / Vision Video Series 🔒" src="https://freight.cargo.site/w/1000/i/5d78bdcc2cb7547f4ba4406806a2e50dac745c00bd4aac02134569d3b94be9f6/Screen-Shot-2023-01-18-at-6.04.51-PM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a30a7accbd663a6943e2e73c0f3460998b3c36beef3dc32202209d0118c47d1d/Coursera.jpg" data-mid="165457376" border="0" alt="Coursera / Employer Brand Storytelling" data-caption="Coursera / Employer Brand Storytelling" src="https://freight.cargo.site/w/1000/i/a30a7accbd663a6943e2e73c0f3460998b3c36beef3dc32202209d0118c47d1d/Coursera.jpg" /> <img width="1410" height="790" width_o="1410" height_o="790" data-src="https://freight.cargo.site/t/original/i/f752931ad3b4b38040b68827b54f0153f3c6c28394f1cde40eda2d88acb8f46a/Screenshot-2023-11-11-at-11.24.07AM.png" data-mid="196556953" border="0" alt="Kalderos / White Paper 🔒" data-caption="Kalderos / White Paper 🔒" src="https://freight.cargo.site/w/1000/i/f752931ad3b4b38040b68827b54f0153f3c6c28394f1cde40eda2d88acb8f46a/Screenshot-2023-11-11-at-11.24.07AM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/629c22e613669ea0450355418d42f1a8b3df4b08a452d4584d1275f27d56de24/21-011_Coursera_Skills-Dashboard_20211216_Thumbnail-12_1920x1080-FHD.jpg" data-mid="165425201" border="0" alt="Coursera / Product Videos" data-caption="Coursera / Product Videos" src="https://freight.cargo.site/w/1000/i/629c22e613669ea0450355418d42f1a8b3df4b08a452d4584d1275f27d56de24/21-011_Coursera_Skills-Dashboard_20211216_Thumbnail-12_1920x1080-FHD.jpg" /> <img width="2902" height="1632" width_o="2902" height_o="1632" data-src="https://freight.cargo.site/t/original/i/2567c5da787736941be92af5d01e3f033c436159a25c217665554b944748fd13/Screenshot-2023-12-12-at-9.31.37PM-3.jpg" data-mid="199264006" border="0" alt="Arrived Homes / Launch Video" data-caption="Arrived Homes / Launch Video" src="https://freight.cargo.site/w/1000/i/2567c5da787736941be92af5d01e3f033c436159a25c217665554b944748fd13/Screenshot-2023-12-12-at-9.31.37PM-3.jpg" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/ed7e6165dcabf92539b995644ade6f40923dcf32807f7c1f50fe47318b962e55/22-011_GNI_AFRO_20220805_HERO_H264_NO-SUBTITLES.mp4-low-1.gif" data-mid="165430412" border="0" alt="Google News Initiative / Branded Documentary" data-caption="Google News Initiative / Branded Documentary" src="https://freight.cargo.site/w/640/i/ed7e6165dcabf92539b995644ade6f40923dcf32807f7c1f50fe47318b962e55/22-011_GNI_AFRO_20220805_HERO_H264_NO-SUBTITLES.mp4-low-1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b79d8df3ad5c47937e9f4b82bf5770532ba75ba90368f3e2a48b87693822b591/Thumbnail-Playground.jpg" data-mid="168309257" border="0" alt="Snowday / Agency Blog" data-caption="Snowday / Agency Blog" src="https://freight.cargo.site/w/1000/i/b79d8df3ad5c47937e9f4b82bf5770532ba75ba90368f3e2a48b87693822b591/Thumbnail-Playground.jpg" /> <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/b7705768ab2d5c5c5f2d8b923dbda0d1c88071899eea4436f359308753b8b811/GNI-JournAI-Thumb.jpeg" data-mid="199244891" border="0" alt="Snowday / Case Studies" data-caption="Snowday / Case Studies" src="https://freight.cargo.site/w/1000/i/b7705768ab2d5c5c5f2d8b923dbda0d1c88071899eea4436f359308753b8b811/GNI-JournAI-Thumb.jpeg" /> <img width="2690" height="1506" width_o="2690" height_o="1506" data-src="https://freight.cargo.site/t/original/i/4e7aca13e62ded6c61f5dbcae61ef655033bbf0a90232dffc62afd5998238246/Screen-Shot-2023-01-31-at-4.40.48-PM.png" data-mid="166830106" border="0" alt="Google Chrome / Explainer Video Series" data-caption="Google Chrome / Explainer Video Series" src="https://freight.cargo.site/w/1000/i/4e7aca13e62ded6c61f5dbcae61ef655033bbf0a90232dffc62afd5998238246/Screen-Shot-2023-01-31-at-4.40.48-PM.png" /> https://mowynne.com/Kalderos-Annual-Report Wed, 08 Nov 2023 22:27:19 +0000 Mo Wynne / Copywriter https://mowynne.com/Kalderos-Annual-Report Kalderos / Annual Report Mission Critical: Bringing drug discount stakeholders together so patients win Role: Copywriter Involvement: Market Research, Product Research, Writing, Editing <img width="3018" height="1478" width_o="3018" height_o="1478" data-src="https://freight.cargo.site/t/original/i/c657b567e993d9be51fb535e68998839d874c7d512b34047b1a74f3d4c4441d9/Screenshot-2023-11-11-at-12.00.06PM.png" data-mid="196558987" border="0" src="https://freight.cargo.site/w/1000/i/c657b567e993d9be51fb535e68998839d874c7d512b34047b1a74f3d4c4441d9/Screenshot-2023-11-11-at-12.00.06PM.png" /><img width="3016" height="1478" width_o="3016" height_o="1478" data-src="https://freight.cargo.site/t/original/i/2c5ea9e430ccadc04dc2b2fed1af11461e35e7127466123d05b541da88468a76/Screenshot-2023-11-11-at-12.05.52PM.png" data-mid="196559328" border="0" src="https://freight.cargo.site/w/1000/i/2c5ea9e430ccadc04dc2b2fed1af11461e35e7127466123d05b541da88468a76/Screenshot-2023-11-11-at-12.05.52PM.png" /> For the full landing page experience, scroll through it here. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9928b2c27dd4de9adad7946eb04cb3c62906e464e95103a5490f2829b8b9a31f/Mission_Critical_Dunked_Images_10-1.gif" data-mid="196988911" border="0" src="https://freight.cargo.site/w/1000/i/9928b2c27dd4de9adad7946eb04cb3c62906e464e95103a5490f2829b8b9a31f/Mission_Critical_Dunked_Images_10-1.gif" />&nbsp;Some data visualizations from the print version of Kalderos’ 2023 Annual Report <img width="884" height="844" width_o="884" height_o="844" data-src="https://freight.cargo.site/t/original/i/326dc98797336bf9507a014af3c0c41f66303ca1f7379420218484a294b6e056/Screenshot-2023-11-11-at-12.19.44PM.png" data-mid="196560269" border="0" src="https://freight.cargo.site/w/884/i/326dc98797336bf9507a014af3c0c41f66303ca1f7379420218484a294b6e056/Screenshot-2023-11-11-at-12.19.44PM.png" /> <img width="886" height="1172" width_o="886" height_o="1172" data-src="https://freight.cargo.site/t/original/i/935de82ef4cc4831bd73236d821609b427da8483fc9e6900c4472d7b473cc913/Screenshot-2023-11-11-at-12.19.27PM.png" data-mid="196560223" border="0" src="https://freight.cargo.site/w/886/i/935de82ef4cc4831bd73236d821609b427da8483fc9e6900c4472d7b473cc913/Screenshot-2023-11-11-at-12.19.27PM.png" /> A selection of social media posts promoting the report Kalderos is a data infrastructure and analytics company that built the first drug discount management platform, bringing healthcare system stakeholders together to simplify drug discount program compliance. Using third-party data sources and proprietary algorithms, the company provides stakeholders—especially drug manufacturers—with the data necessary to identify and resolve the noncompliance that leads to revenue loss across the system. Every year, the company releases an annual report on the state of the drug discount program landscape. 2023’s report was a call for collaboration, urging healthcare entities to come together in the name of patient health. I contributed to the annual report in a number of ways: Formatting a succinct version of the report for webDeveloping titles and captions for the data visualizations placed throughout the reportWriting various promotional materials for social (paid and organic) and email&nbsp; My first and biggest task was to take the 63-page print version of the annual report and format it for the landing page. The report needed to be rewritten in a way that was engaging to readers while being compatible with the webpage format. I collaborated with our Senior Director of Brand Design to ensure my copy not only fit within the creative constraints of the intended wireframe for the landing page, but also aligned with the visual concept. I also collaborated with Kalderos’ Lead Designer on the titles and captions for all the data visualizations presented in the annual report. This involved reviewing the raw data provided by the Sales, Growth, People, and Product teams to determine what would land for Kalderos’ audience of drug manufacturers, covered entities, and state Medicare agencies. Based on these decisions, I wrote captions in a way that would make the information accessible to readers. For the report’s promotion, I put together a number of emails for customers and prospects, including templates for the Sales team to use. Additionally, I collaborated with Kalderos’ design team on a series of organic and paid social media posts to further advertise the report. Delivering value with conviction was a key goal for the Brand and Marketing team at Kalderos. The company saw 61% more website activity than 2023’s monthly average in the month the report launched. And the landing page alone earned well over 2K views within the first few weeks of going live. Kalderos’ three annual reports have been downloaded more than 1,500 times, leading to 100+ MQLs and $1 million in attributed revenue. In recognition of the Brand and Marketing team’s collective effort, Kalderos was announced as the winner of Business Intelligence Group’s 2023 Public Relations &amp; Marketing Excellence Award for External Campaign of the Year. Team cred:Desirina Frew, Director of CommunicationsMark Kosin, Senior CopywriterMark Nizinski, Senior Director, Brand DesignShannon McNary, Lead Designer, BrandAmanda Guss, Senior Manager, Marketing Operations https://mowynne.com/Kalderos-Product-Launch Wed, 08 Nov 2023 23:33:39 +0000 Mo Wynne / Copywriter https://mowynne.com/Kalderos-Product-Launch Kalderos / Product Launch Commercial Discount Monitoring Role: Copywriter Involvement: Market Research, Product Research, Writing, Editing Commercial Discount Monitoring landing page <img width="1402" height="1460" width_o="1402" height_o="1460" data-src="https://freight.cargo.site/t/original/i/4e18570fdc22a00086d30a37ec1d979c4c0460c2e287bc8e19b9d298b386b567/CDM-blog-cropped2.png" data-mid="196578194" border="0" src="https://freight.cargo.site/w/1000/i/4e18570fdc22a00086d30a37ec1d979c4c0460c2e287bc8e19b9d298b386b567/CDM-blog-cropped2.png" />Blog announcement — read it here. <img width="2401" height="1254" width_o="2401" height_o="1254" data-src="https://freight.cargo.site/t/original/i/25f749bc53a1b77bf39fb3375327dd7bbcb1fdece3f597bc331c367c2b84b953/Kalderos_Manufacturers_CDM_Social_2.png" data-mid="196554663" border="0" src="https://freight.cargo.site/w/1000/i/25f749bc53a1b77bf39fb3375327dd7bbcb1fdece3f597bc331c367c2b84b953/Kalderos_Manufacturers_CDM_Social_2.png" /> One of many the social media graphics promoting Kalderos’ new solution, designed by Mark Nizinski. <img width="996" height="1056" width_o="996" height_o="1056" data-src="https://freight.cargo.site/t/original/i/004dcc3de964899238b576f9c3cc6d1fe0af91500f7759a14f1544aff6b1932a/Screenshot-2023-11-11-at-10.25.46AM.png" data-mid="196554678" border="0" src="https://freight.cargo.site/w/996/i/004dcc3de964899238b576f9c3cc6d1fe0af91500f7759a14f1544aff6b1932a/Screenshot-2023-11-11-at-10.25.46AM.png" />Case study promo — you can access the full study here! In October 2023, Kalderos released a transformative update to its Commercial Discount Monitoring solution. For this product launch, I led the copy development for a multi-channel digital campaign. In collaboration with the Director of Product Marketing and the Director of Communications, we aligned on messaging, benefits, and value drivers of the product to communicate to our audience of drug manufacturers. I also worked with the Senior Director of Brand Design on visuals for the social media rollout.&nbsp; In an effort to create as many opportunities to connect with new and existing prospects as possible, we organized a variety of touchpoints: I developed a&nbsp;landing page for the solution, wrote a blog post announcing the updates, authored emails to prospects, completed a case study based on insights from a customer who uses the solution, created templates for sales team members to use in their communications, and drafted paid and organic social assets for Linkedin and X. Whew! That was a lot. Take a look over there. 👀️ Lastly, it takes a village. Here’s the core team I collaborated with on this product launch:&nbsp; Desirina Frew, Director of Communications Allyson Moellenhoff, Director of Product Marketing Mark Nizinski, Senior Director, Brand Design Shannon McNary, Lead Designer, BrandBeth Singh, Director of MarketingAmanda Guss, Senior Manager, Marketing Operations https://mowynne.com/Google-Chrome-Explainer-Video-Series Fri, 20 Jan 2023 05:10:27 +0000 Mo Wynne / Copywriter https://mowynne.com/Google-Chrome-Explainer-Video-Series Google Chrome / Explainer Video Series Behind Every Tab Role: Copywriter Involvement: Market Research, Product Research + Oversight, Concept Development, Interviews, Scripting, Visual Development, Music Supervision Better Browser Management Behind Every Tab More Productive Work Days Behind Every Tab Increased Safety and Protection Behind Every Tab As enterprises move their workforces online, IT departments are faced with a number of new challenges, from security threats to management visibility. Google’s Chrome Browser is one solution to these challenges. For this project, I wrote scripts for three educational videos that explain the key benefits of Chrome to an audience of IT decision-makers. Each video highlights a handful of specific features to illustrate how Chrome boosts productivity, streamlines management tools, and proactively protects organizations from external and internal security threats. I collaborated closely with the Chrome team, interviewing marketers, engineers, and product managers to understand how Chrome Browser works inside and out. These interviews were essential in honing both a tone and a story structure that would resonate best with the intended audience. When it came to visual development, I oversaw product UX representation and animation, ensuring that UI screens and flows maintained accuracy in their simplified representations. I don’t think I’ve ever read as many tech documents and manuals for a project as I did for this one, but I got such a thrill from distilling complex information into a bite-sized, useful end product. The scripts I wrote for this project led to the next iteration of Chrome’s evolving brand language, and they tapped Snowday to support this branding process shortly after Behind Every Tab wrapped. https://mowynne.com/Google-Search-Feature-Launch Wed, 18 Jan 2023 00:07:21 +0000 Mo Wynne / Copywriter https://mowynne.com/Google-Search-Feature-Launch Google Search / Feature Launch Pronunciation Practice Role: Copywriter, Director Involvement: Product Research, Concept Development, VO + On-Set Direction, Music Supervision Google’s pronunciation practice feature on Search is both super useful and surprisingly fun (try it!). When we were tasked to develop a video concept to unveil the new feature, Snowday’s Creative Director and I first played learned with the tool ourselves. Inspired by this shared experience, we decided to gamify our natural curiosity about language by challenging folks to pronounce some of the trickiest words out there. We paired the inevitable mispronunciations with clear visuals to indicate the meaning of each word, and kept the presence of the tech itself minimal until the very end of the video—creating space for everyone’s quirks to shine through. The video launched to showcase the feature on the Google Blog and social. It was well-received, with commenters on YouTube joking that they had no trouble relating to the story, while also noting the far-reaching, positive impacts of the feature. One deaf commenter posted: “This is really really useful for deaf people like me...I never knew how to pronounce ‘e’ correctly until it gave me useful tips!” https://mowynne.com/Coursera-Product-Videos Wed, 18 Jan 2023 01:02:43 +0000 Mo Wynne / Copywriter https://mowynne.com/Coursera-Product-Videos Coursera / Product Videos Skills Dashboard + Skillsets Role: Copywriter Involvement:&nbsp;Market Research, Product Research + Oversight, Pre-Interviews, Concept Development, Scripting, Voiceover Direction, Music Supervision Skillsets Skills Dashboard Coursera released two cornerstone enterprise products in 2021 for business leaders and employees alike, and the company needed to create a foundation for video content that would articulate the benefits of these tools to hiring managers and HR leads. Working on these two videos was a practice in simplifying the complex. Skills Dashboard and Skillsets are both invaluable tools with *many* benefits. So I created an in-depth flow chart for navigating both products from a user’s POV, which proved useful in narrowing down key use cases to feature. Using these flow charts and use cases as my guide, I wrote two scripts featuring an empathetic, conversational narrator to get essential messaging across without overwhelming viewers with too much information. The flow chart also assisted our illustrators and animators in understanding and representing the platform visually. I collaborated with our art director to oversee product UX representation and animation, ensuring that UI screens and flows were accurately simplified to their most essential elements. https://mowynne.com/Coursera-Employer-Brand-Storytelling Wed, 18 Jan 2023 19:39:52 +0000 Mo Wynne / Copywriter https://mowynne.com/Coursera-Employer-Brand-Storytelling Coursera / Employer Brand Storytelling Progress Seekers, Welcome Role: Copywriter Involvement:&nbsp;Market Research, Pre-Interviews, Concept Development, Paper Edits/Scripting, Music Supervision <img width="2936" height="1644" width_o="2936" height_o="1644" data-src="https://freight.cargo.site/t/original/i/fe5f00e27feadbb6bac23987f65c9ef9b73c2e27536a97a6fd5a425c6eeab796/Screen-Shot-2023-01-19-at-4.55.24-PM.png" data-mid="166831216" border="0" src="https://freight.cargo.site/w/1000/i/fe5f00e27feadbb6bac23987f65c9ef9b73c2e27536a97a6fd5a425c6eeab796/Screen-Shot-2023-01-19-at-4.55.24-PM.png" /><img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/1eff2e341af84a267336e7d63ded3ec811527aad80343c650ca97a085ca63002/20-004_Coursera_20210114_Testimonial-1_FINAL_WEB-high.gif" data-mid="166837601" border="0" src="https://freight.cargo.site/w/739/i/1eff2e341af84a267336e7d63ded3ec811527aad80343c650ca97a085ca63002/20-004_Coursera_20210114_Testimonial-1_FINAL_WEB-high.gif" /><img width="4096" height="2160" width_o="4096" height_o="2160" data-src="https://freight.cargo.site/t/original/i/4e2c1f2d4f491c8797f51b3171e10469dfedf50b5dbad13e3f44e382a197b895/20-004_Coursera_Thumb-14_4096x2160.jpg" data-mid="165333626" border="0" src="https://freight.cargo.site/w/1000/i/4e2c1f2d4f491c8797f51b3171e10469dfedf50b5dbad13e3f44e382a197b895/20-004_Coursera_Thumb-14_4096x2160.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/9891e110e62e47c7ecfa9c9de27f5147a69344ab7793af6844e1b29a8f31da53/20-008_Coursera_GIF-6.gif" data-mid="165334108" border="0" src="https://freight.cargo.site/w/960/i/9891e110e62e47c7ecfa9c9de27f5147a69344ab7793af6844e1b29a8f31da53/20-008_Coursera_GIF-6.gif" />Testimonials and individual employee breakout videos available upon request Coursera’s Employer Branding team sought to engage with prospective new talent through testimonials that would appear at various touchpoints of the job application process. To understand what exactly draws such vibrant talent to the company, I conducted extensive pre-interviews with current employees. An answer began to emerge: Coursera had developed a culture of collaboration, chock-full of leadership and mentorship opportunities, as well as space for experimentation and innovation. I translated these ideas into themes for each video. To connect the larger company mission to individual perspectives, we invited Coursera employees themselves to bring their stories, passions, and personalities to the table unscripted. The videos were filmed around the globe—from Mountain View to Gurugram—and Snowday’s Creative Director and I tuned in remotely to direct with local crews. Once the interviews were transcribed, I pored over the pages to unite everyone’s stories into a handful of upbeat, relatable, and heartwarming videos and cutdowns. https://mowynne.com/Google-News-Initiative-Branded-Documentary Wed, 18 Jan 2023 19:49:48 +0000 Mo Wynne / Copywriter https://mowynne.com/Google-News-Initiative-Branded-Documentary Google News Initiative / Branded Documentary The AFRO Role: Copywriter Involvement: Market Research, Pre-Interviews, Scripting, Music Supervision <img width="2928" height="1652" width_o="2928" height_o="1652" data-src="https://freight.cargo.site/t/original/i/01eeb638035e9af38f64e8699301dd475a2ba2c7c2ef5b16af1f4bbf1595296a/Screen-Shot-2023-01-18-at-6.21.53-PM.png" data-mid="165334627" border="0" src="https://freight.cargo.site/w/1000/i/01eeb638035e9af38f64e8699301dd475a2ba2c7c2ef5b16af1f4bbf1595296a/Screen-Shot-2023-01-18-at-6.21.53-PM.png" /><img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/7cae22bf1bb58384e2ae337c99c4c43d6ec6b6c76a89f63214954b09b070c0a3/Google-News-Initiative_-The-AFRO-high.gif" data-mid="165335151" border="0" src="https://freight.cargo.site/w/739/i/7cae22bf1bb58384e2ae337c99c4c43d6ec6b6c76a89f63214954b09b070c0a3/Google-News-Initiative_-The-AFRO-high.gif" /> Google News Initiative works with publishers to train journalists, provide them with resources, and fund their innovation. The GNI team wanted to develop video case studies that would highlight their work and elevate the stories of newsrooms around the world, and I plugged in as a copywriter on a handful of these, including one about The AFRO in Baltimore. The AFRO is a newspaper and media platform that “provides readers with good news about the Black community not otherwise found.” For this project I led the research process, which included combing through the AFRO’s extensive archives and interviewing the publisher’s leadership and staff. In addition to helping us understand the organization’s history and goals, these pre-interview conversations also painted a picture of the relationship between The AFRO and Google News Initiative. After the research and discovery phase, I worked with the film’s director Luo Jian to oversee the pre-production process. Once the shoot was wrapped and interviews were transcribed, I built the paper edit and collaborated with both Bryce Bizer, our editor, and Jian through the post-production creative process. Together we brought to life a story about the bond between business and community, history and present day, legacy and evolution. https://mowynne.com/Arrived-Homes-Launch-Video Sat, 21 Jan 2023 05:40:09 +0000 Mo Wynne / Copywriter https://mowynne.com/Arrived-Homes-Launch-Video Arrived Homes / Launch Video Investing Made Easy Role: Copywriter Involvement: Market Research, Product Research + Oversight, Concept Development, Scripting, Visual Development, Music Supervision Arrived Homes is the newest real-estate investing platform on the block. Before Arrived went live, the company’s leadership team sought support in communicating the unique value they bring to the world of investing. Arrived needed strong messaging that was accessible to everyday people who might not know much about investing in rental properties. To help our audience develop a sense of trust in Arrived, I wrote the script in a way that unpacked complicated topics and essential product features conversationally and in an approachable manner. For illustration and animation, I joined forces with the project’s art director and imagined a world of collage-style visuals paired with existing product UI. We illustrated abstract concepts, like property value appreciation, and showcased how the platform actually works by uniting these visual elements. A good reminder for me (and all of us): Video can be a big investment for a startup, aside from all their other content needs. So we worked with Arrived Homes to identify and develop a series of social media extensions to maximize value, utilizing the language, style, and assets we developed for the launch video. https://mowynne.com/Snowday-Agency-Blog Tue, 14 Feb 2023 02:19:54 +0000 Mo Wynne / Copywriter https://mowynne.com/Snowday-Agency-Blog Snowday / Agency Blog The Playground Involvement: Content Strategy, Market Research, Concept Development, Copywriting, Visual Development <img width="1290" height="1436" width_o="1290" height_o="1436" data-src="https://freight.cargo.site/t/original/i/77563f534b27c7beabb67d923d38ecbf3aa80c8a7fd3b543ab0d92fbb1d1b7ce/Screen-Shot-2023-02-13-at-8.36.58-PM.png" data-mid="168309421" border="0" src="https://freight.cargo.site/w/1000/i/77563f534b27c7beabb67d923d38ecbf3aa80c8a7fd3b543ab0d92fbb1d1b7ce/Screen-Shot-2023-02-13-at-8.36.58-PM.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/69dda466339d7f81b8e82b0851d11089a45cd959e79381b01074d74cecfe58e4/ALL_2.gif" data-mid="168306586" border="0" alt="Illustration by Daphne Chiang for&nbsp;Making is Enough" data-caption="Illustration by Daphne Chiang for&nbsp;Making is Enough" src="https://freight.cargo.site/w/1000/i/69dda466339d7f81b8e82b0851d11089a45cd959e79381b01074d74cecfe58e4/ALL_2.gif" />Illustration by Daphne Chiang for&nbsp;Making is Enough <img width="938" height="1254" width_o="938" height_o="1254" data-src="https://freight.cargo.site/t/original/i/42846e619899eeb361355b81366d76f584f348a787263a09abce51cd93af1f1a/Screen-Shot-2022-03-15-at-3.46.34-PM.png" data-mid="168306590" border="0" src="https://freight.cargo.site/w/938/i/42846e619899eeb361355b81366d76f584f348a787263a09abce51cd93af1f1a/Screen-Shot-2022-03-15-at-3.46.34-PM.png" /> Illustration by Daphne Chiang for&nbsp;Meet the Residents <img width="600" height="379" width_o="600" height_o="379" data-src="https://freight.cargo.site/t/original/i/d16438579a4b6bc34736512d3c57aa4f9fe784c1fdc1475fd2882082a26a641d/04-emotion.gif" data-mid="168306587" border="0" src="https://freight.cargo.site/w/600/i/d16438579a4b6bc34736512d3c57aa4f9fe784c1fdc1475fd2882082a26a641d/04-emotion.gif" />Motion design by Seungeun Heo for&nbsp;Product in Motion: A Set of Guiding Principles While working at Snowday, I collaborated with a handful of colleagues across the Creative, Operations, and Accounts teams to design a comprehensive content marketing plan. As part of this plan, we launched a new blog. To kickstart blog development, I worked hand-in-hand with Snowday’s Director of Operations + Accounts and Associate Creative Director. Together we identified audience categories and outlined the kinds of questions and curiosities each audience might have for Snowday. These questions eventually evolved into content pillars that guided the agency’s digital presence. Snowday’s blog,&nbsp;The Playground, was one element of a larger marketing plan that drove brand awareness and generated new leads. And as a bonus, the blog’s consistent content stream didn’t entirely rely on sharing finished client work. This was essential because many of the campaigns Snowday produced couldn’t be shared widely after final delivery. In addition to launching the blog, I contributed to it, too. Though The Playground is no longer live, you can read a sample of my writing here.