Snowday / Case Studies
Involvement: Writing, Editing
My responsibilities as a copywriter at Snowday extended beyond concepting and developing video projects for our brand partners. While there, I also contributed to the agency’s marketing and sales collateral. In partnership with Snowday’s ACD, I wrote a series of case studies on the agency’s prior client work that company leadership could utilize as a crucial step in the sales cycle. The studies were shaped to fit various mediums, including capability decks, sales communications, social media, and the agency’s website.